Tuesday, December 24, 2019

Essay On Online Review - 1298 Words

How Buyer Reviews Affect Your Online Presence Since the birth of the internet, word of mouth has become a powerful tool used by consumers to voice their experience at any given business. What are we talking about? Online reviews! Consumers are using online reviews to tell the world about their experience, good or bad, at your place of business. Therefore, businesses have to be more diligent than ever when it comes to how they treat people. They also need to understand how quickly word of mouth can spread damaging your brand and your brands reputation. This is especially true for car dealerships because people go into a dealership, in many cases, already jaded due to an assumption that car dealers are out to take advantage of them. So†¦show more content†¦Unfortunately, people dont always take the time to do their own research into whether or not that information is factual and just. How Google Determines Where Your Business Listing Will Rank Googles uses an advanced algorithm to determine whose website ranks and where. Unfortunately, that topic is outside the scope of this article. However, here is a quick overview of how it all works. †¢ Dealership website. Having the right content thats properly optimized with local signals, as well as target keywords and phrases that indicate relevancy. †¢ Links. Having quality, related, local links to your website. †¢ Local citations. Your citation profile that has your dealerships name, address, and phone number showing in the same format consistently everywhere its seen. †¢ Social signals. The more social profiles you have and the more audience engagement with those profiles you have sends Google a social signal of local relevancy which helps increase your rankings. †¢ Review signals. As we mentioned above, Google reviews are the first thing your potential customer sees when entering a search request. So the more reviews you have, the more likely you are to rank in the ever coveted Google local search box thats showcased near the top of the search results. Steps for Properly Managing Your Online Reputation The best way to manage your online reputation is to be proactive and stay engaged. Here some simple ways to do just that. 1. Monitor YouShow MoreRelatedOnline Review Essay724 Words   |  3 PagesBusiness online reviews and testimonials, your firm will remain stagnant while your good standing dwindles. Now is an opportune time to pay attention to the online customers and respond to them. Their word of mouth is paramount to a lawyers future. The Review The approach for online reviews is to create a Google Account to access Google My Business and read reviews customers wrote about you and your firm. 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